Barbie By Patricia Field Launch Party and interview with Patricia Field And Richard Dickson GENERAL MANAGER / SENIOR VICE PRESIDENT, BARBIE® Richard Dickson is to Mattel what Tom Ford was to Gucci. An industry magazine describing Richard Dicksons success in growing Mattels Barbie® Brand outside of the toy aisle and into a hugely successful lifestyle property. As General Manager/Senior Vice President, Barbie, Richard Dickson oversees all aspects of the world-famous brand, which boasts the most popular fashion doll, a powerhouse entertainment and content franchise, one of the top websites for girls, and licensed products that span and dominate more than 45 different categories. At the helm, Richard leads one global leadership team to drive the brand into its most exciting chapter in its almost 50-year heritage. Previously Richard was Senior Vice President, Marketing, Media & Entertainment Worldwide, Mattel Brands, where he was responsible for Mattels renowned brands including the Barbie brands growth outside of the toy aisle and into new categories. During his eight-year tenure at Mattel, he has led with break-frame and headline-making successes in entertainment (including 13 No. 1 Barbie movies and a first-ever live stage show) online (today, Barbie-branded websites receive remain among the most popular girls sites) fashion (including co-branded initiatives with the worlds boldest face names Patricia Field, Anna Sui, Cynthia Rowley, Julien MacDonald, and Tarina Tarantino ...
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