The most recognizable stock that Ty Inc. Has produced is the Beanie Baby. Ty produces a long line of unique plush toys. In 2007, Ty Girlz first appeared as a plush toy, speedily followed by the Ty Girlz website. Both the toy and the website are aimed directly at girls from age 8 to 16. Non-members can check out the website for free; however, this limits most of the activity they can have in the virtual world. Unlike most other virtual worlds, Ty Girlz does not offer monthly or annual memberships. Instead, members must buy a Ty Girlz doll which has a incommunicable code attached to the tag. The code can then be entered on the website while registration, unlocking full membership benefits. Currently, the price for a Ty Girlz doll is .99, though this price can change and may vary.
Features
Kid Barbie Dolls
Ty Girlz is a very pink website, specifically tailored to girls. The website is easily modeled after the dolls and operates for two reasons: to derive the owners into an online virtual world and to added store the dolls. The dolls easily look like dolls - with serene and happy expressions On Ty Girlz, the avatars do not look like dolls - they look like they were modeled after teenagers with exiguous respect for themselves. Once girls buy a doll, they input the code from the doll into the registration process and fully kick off their membership. Members select an avatar to be their online personality. This avatar can be customized with accessories and a unique look. The avatar gets their own room, the capability to decorate it, a choice of major cities to live in and 0 in virtual Ty Dollars.
Though most of the website exists for girls to talk about the Ty brand and interact with other girls, there are games to play. These games earn players Ty Dollars, the website's virtual currency. The more games population play, the more Ty Dollars they can earn. This currency allows players to buy room furnishings, personal accessories, clothing, makeup, games and other commercial items. Chat is the most popular highlight on the virtual world. Chat around the World restricts members from typing their own words. They must use pre-selected words and phrases. In the Freestyle chat version, members can type their own phrases, but they are exiguous to words found only in the Ty Girlz dictionary.
What's Good
The website will petition only to girls in a wide age bracket who are curious in fashion and public chatting. The graphics are quite good - clean, clear and crisp images. It flows quite well. It's a moving website with vibrant colors. There is no violence, drinking, drugs or smoking on the website or in the games. Chat filters eliminate foul language. Other than testing easy memory skills, there is no real educational value to Ty Girlz.
What's Bad
The comparison to Barbie is unmistakable. Isn't there more to a girl's life than makeup, fashion, charm and shopping? Certainly, Ty Inc. Doesn't think that this is all that will come of the girls who buy and parade their Ty Girlz - or do they? There are no sure role models or messages contained in the virtual world for girls that will empower girls to come to be nothing more than vacuous shopaholics. Girls can have some fun on this website, but it must not be taken seriously.
Online Safety
Ty Girlz has no control over who joins their website; however, they do have control over what members say. In this regard, Ty Girlz is to be commended for at least trying to put correct protection measures in places to safe girls. The safest mode of chat only allows users to select pre-selected words and phrases. Even in open chat, only words chosen from their restricted dictionary are allowed and moderators patrol this area. Members are encouraged to report inappropriate behavior and parents are required to give their consent prior to a child using open chat.
Ty Girlz - Virtual Worlds for Girls
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